Oliver Feldwick

Head of Innovation

The & Partnership

Oliver Feldwick is The & Partnership’s Head of Innovation. He joined The & Partnership in 2014 and has since worked on accounts including Toyota, Lexus, Mars, NatWest, NewsUK, Centrica, Samsung, and Coty. Prior to that, he’s worked at agencies like AKQA and BBH. His role looks at the evolving shape of agency models and how technology can help supercharge everything we do.


In 2016, he won the Admap prize with his essay ‘The Uncanny Valley of Personalisation’, and in 2018 he got a distinction in the IPA Excellence Diploma with his paper ‘Unleashing Cyborg Creativity’. In 2020, he won the Atticus Award for his piece on AI, Ethics, and Marketing. 


Beyond being a massive advertising nerd, he is also a board game nerd, keen chef, and (mostly) retired runner.

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