Dr Mathilde Pavis is a senior lecturer and researcher at the University of Exeter. Mathilde specialises in intellectual property law and contracts. She is an expert on the legal protection of individuals’ body, voice and likeness in digital media. Her work focuses on finding fair and equitable ways of generating, using and sharing digital avatars imitating real-life people. Mathilde is interested in working out how the law interacts with new technologies, like artificial intelligence, and new business models. Her work is available on https://socialsciences.exeter.ac.uk/law/staff/pavis/ and via Twitter @Mathilde_Pavis.