Andy Parsons is the Senior Director of Adobe’s Content Authenticity Initiative (CAI), which is creating the open technologies for a future of verifiably authentic content of all kinds. With collaborators across hardware, software, publishing and social platforms the CAI is empowering creators, journalists and others with secure provenance. For consumers, this important work restores trust and transparency to the media they experience. Andy also represents Adobe on the Steering Committee of the Coalition for Content Provenance and Authenticity (C2PA), the standards development organization Adobe co-founded in 2021.
Throughout his career, Andy has worked to empower creative professionals with innovative technologies. Prior to joining Adobe Andy founded Workframe (acquired in 2019), the pioneering visual platform for commercial architecture. Andy previously served as Chief Technology Officer at McKinsey Academy, McKinsey’s groundbreaking educational platform and he co-founded Happify, the world’s leading mobile platform for digital therapeutics and behavioral health. He has enjoyed deep involvement over the years with the open-source ecosystem, recently as the organizer of the Clojure/NYC engineering community, which grew to several thousand members under his stewardship. Andy is a frequent speaker on topics including media provenance, engineering leadership and entrepreneurship. Andy has been a professional saxophonist and is an amateur barbecue pitmaster.