Hello world! Announcing Synthetic Futures

Today we are excited to announce the launch of Synthetic Futures, a global organization of creators, technologists, and companies shaping an ethical future for synthetic media that champions its creative applications.

By addressing the key technical opportunities and demystifying its role in broader society, we will forge a path for synthetic media that puts ethics, creativity, and self expression at its core.

Join our Launch event - Synthetic Futures

Synthetic Futures’ launch event takes place on the 27th October 2021 and will feature discussions on a wide range of topics, including the success of synthetic media apps on social media, the ethics of ‘deepfake’ satire, and how synthetic media is revolutionizing the entertainment industry.

Find the agenda and how to join here.

Why now?

Many of us have already embraced synthetic media in our daily lives, from the photo filters that dominate social media to smart voice assistants and the special effects that bring our favorite films to life. Synthetic media has already revolutionized how we create, consume, and communicate.

This is only the tip of the iceberg when it comes to synthetic media’s potential. Recent advances in artificial intelligence are powering expansive virtual worlds, personalised experiences, and hyperreal synthetic content. We already see glimpses of this future in viral face swapping apps, virtual influencers, and AI generated art.

Whether its lip syncing memes or building the foundations of the metaverse, Synthetic Futures celebrates creative applications of synthetic media while working to address misuse and confront unexpected consequences. By encouraging ethical and responsible development, we believe we can shape the ecosystem’s future for the better.

What will Synthetic Futures do?

Many of us have already embraced synthetic media in our daily lives, from the photo filters that dominate social media to smart voice assistants and the special effects that bring our favorite films to life. Synthetic media has already revolutionized how we create, consume, and communicate.

We are build a diverse community that comes together in three ways:

  • We host virtual conferences, fireside chats and discussion groups throughout the year. Our first event is coming up soon. 
  • We coordinate closed working/action groups focused on delivering specific outcomes – from creative collaborations to policy research. 
  • We collaborate daily through Discord. Join our community Discord here.

By working with our community of creators and influencers, we will distribute Synthetic Futures content as widely as possible, including live streaming talks and panels to tens of millions of followers across YouTube, Twitch, Tiktok etc.

Initiated by Metaphysic, the company behind the viral TikTok phenomenon @DeepTomCruise, Synthetic Futures brings together leading AI companies including Reface, Synthesia, Respeecher, and WOMBO, as well as the world renowned AI artists, including Chris Ume, Shamook etc.

How can I get involved?

Contact

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