VFX and video editing tools have long been the source of the ‘movie magic’ in much of the digital content we consume on a daily basis. As synthetic media continues to become more powerful and accessible, innovative media organizations, creators, and agencies are using the technology to revolutionise the media industry, from branded personalised video messages from famous footballers to synthetic presenters reading your local weather forecast.
In this session, we look at how synthetic media is ushering in a new age of content creation, how the technology will change the future of entertainment and advertising, and how we can navigate some of the ethical challenges the technology presents.
